Brazil Envoy Emphasises
Language & Cultural Objectives
The 193rd anniversary of the independence of Brazil drew as guests National Press Club president Peter Isaac and newsmakers Bill and Donas Nathan (pictured). Sometime soldier, IT executive, state protocol official and impresario Mr Nathan’s work in the performing arts corresponds with the Brazil embassy in Wellington work in supporting Polynesian and Latin American cultural links.
Meanwhile Ambassador Eduardo Gradilone drew attention to the accelerating Brazil/New Zealand student exchange scheme – an indicator of the flourishing relationship between the two countries.
He also spoke of the value in this of New Zealanders learning Portuguese and Brazilians learning English. With over 200 million speakers worldwide Portuguese is a substantially more widely spoken language than for example French.
Brazil opened an Embassy in Wellington in 1997 taking the initiative in the New Zealand Government’s Latin American Strategy announced in August 2000. This was followed up with the establishment of the New Zealand Embassy in 2001 which reinforced a trade office opened in São Paulo in 1999.
The 20th annual gathering of Central Districts/ Wellington region journalists this year also served as a milestone for perpetual host New Zealand Farmer editor Jon Morgan's own half century in harness.
He signed on under the old cadet apprenticeship scheme in his teens and soon began specialising in rural and agribusiness reporting which has remained his focus ever since. In recent years he has found himself shifting from the press bench to the judges rostrum, adjudicating on exhibits at agricultural shows and field days.
The event also gives his guest-colleagues an insight into their hosts' own pastoral and horticutural skills because the venue is the Morgan's own property in the Horowhenua - Kapiti district.
Post prandial. Evening Post's Penny Harding Gary Connor
Clumsy Emails Crash Through News Noise Level
Interview with National Press Club president Peter Isaac
Q: We are now well into the internet age. You were a major player in the predictions industry. Looking back, where would you say you rank?
A: Let us look at my foolish prediction made in this same feature several years ago about the citizen-journalist. I forecast well-intentioned amateurs taking over. In the event what has happened? Almost the opposite. Highly organised special-interest groups such as the Taxpayers Union are making the running. They are the ones revealing the sister-city jaunts and all the other newsworthy elements of local government life that were once a staple of the press. So my prediction of lone-wolves doing the leg work was wrong. What has happened is that doctrinally driven and very organised groups have taken the lead. Not the individuals that I had predicted.
Q: There seems to be this drift to the right in the internet political spectrum?
A: I utterly failed to see this. The evidence of this imminent swing was there to be seen, perfectly clear in the wisdom of hindsight. The chorus of symmetrically similar views from the mainstream print and the broadcast media bored the socks off everyone. Even if they agree with it, people wanted some variety. This came from the right in the form of these agenda emails and blogs. The usual liberal and leftie ones are still there. But they have no pick up.
Q: How did this step-change come about?
A: It had its beginnings in elements of talk-back radio and this is pretty much where it stayed and still stays. But these outfits such as the Taxpayers Union picked up on it, detected the trend, and pursued it.
Q: The Taxpayer Union relies on clumsily designed mass emails to get its counter-message across?
A: This surprised me too. My thinking had revolved around slick web sites padded with entertainment sucrose and with the emails merely calling attention to them. In the event they went direct and the email became the message.
Q: This pick up happened quickly?
A: This surprised me. When I started receiving these emails I thought they were banging their heads on a brick wall. The reason being that the journalistic mentality usually has to be led backwards over a story, rather than have their reportorial faces slammed into it.
Q: Let us turn to the big picture now. You are an old print man. How do you see the chains?
A: The problem for the chains is that the advertising agencies are successfully persuading them to aim at those in their teens, twenties, and thirties.
Q: What is wrong with this demographic?
A: When did you last see anyone under the age of 50 read the print version of a newspaper? They are compounding this with these full front page splashes. This is all the more weird with the Dominion Post which is a broadsheet. They are forever seeking to make the pulling out of a bath plug seem like the sinking of the Wahine. Print must distinguish itself from broadcasting. John Campbell found himself on the eclipse because his bosses kept seeing numbers that indicated that frantic sensationalism was falling as a viewer demand.
Q: Is this pick up of these rightward email news-breakers a long or a short term phenomenon?
A: They are doing the old fashioned leg and tipster work and as long as they do this there will continue to be pick up. Curiously the same thing now applies on the email commentaries, however highfalutin’. The New Zealand Initiative, the rump of the old Roundtable, also now enjoys pick-up via its rather more stylish email bulletins.
Q: Is there a formula here?
A: ACT started it with their cheeky emails. You are about to delete it. Then you think to yourself – better have a look, might be something important . Someone else might see it. Pick it up. The others followed in ACT’s footsteps with these acerbic snippets. Meanwhile our friends on the left of the political spectrum relied on their web sites and their ponderous essays therein.
An Interview with National Press Club President Peter Isaac
Dame Thea Muldoon Personified an Era.
She Gave Shortest New Zealand Speech Ever
Russia will adhere to its traditions regardless of what the West wants it do, thinks it should do, or believes it should do cautioned Major General Peter Williams talking to the National Press Club at the Associated Audio Bose auditorium.
The Russian mind-set and thus approach rests on fear of iinternal fragmentation which in turn pivots on the threat of external intervention, especially full scale invasion. Such fears were justified noted General Williams recalling the British interventionism after World War 1. This was followed by the determination after World War 2 of the West to disrupt the USSR via the Cold War.
This type of damaging intervention continues to this day, he observed, and is characterised for example by the United Kingdom taking in from Russia hundreds of billions of US dollars equivalent which amounted to “dirty money,” declared General Williams.
General Williams himself was a Cold War warrior having served with BRIXMIS, the British cross-mission into Soviet held East Germany.
After the collapse of the USSR he went on to lead the NATO Mission to the new Russian Federation.
The Coldstream Guards officer identified the failure of the West to understand the Russia concept of power as central to what he described as the syndrome in which there was the belief that “because they look like us – they must also think like us.”
In the event Russians were most at home with their tradition of centralised monolithic power just because experience had taught them that such unbridled power was the best way to deal with these constant threats of invasion, foreign interventionism, internal fragmentation, and economic collapse.
There was no such thing in the Russian makeup as the notion of the steel fist in the velvet glove. There was no such concept as the Western one about the “abuse of power”.
“In Russia, if you have power. Then you must use it. If you do not use it, then the power that you possess will simply be taken away from you.”
Because of this, Russia was determined to bring back into Mother Russia, what it knew as its “near abroad,” the newly created republics.
In pursuit of this national objective Russia, under its leader Vladimir Putin, would continue to exhibit singularity of purpose by, for example, “reaching out to kill its enemies, regardless of where they are.”
Russia, emphasised General Williams, was not going to change its ways on the whims of the West. Its overarching objective remains to restore its Tsarist “former glories.”
An aspect of Russian life today that constantly bamboozled Western journalists and other observers and analysts declared General Williams was that surrounding the lifestyle of Vladimir Putin himself.
His association with gymnasts and other such contemporary figures in the sports sphere was interpreted in the West as an indication of modernism.
In the event and within Russia such behaviour was regarded as a tough-guy lifestyle, and thus to be respected – and feared.
Committee member Digby Paape with Major General Peter Williams at the National Press Club meeting at the Associated Audio Bose Auditorium in Wellington
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Washington-based news agency EIN Presswire has embarked upon a joint venture with the National Press Club. The venture sends news about the New Zealand productive sector to North America and the rest of the world. The arrangement was put together by Max Farndale (pictured at side) publisher of MSC Newswire. It is the affiliate of the Washington news company.
The proprietor of EIN Presswire David Rothstein (pictured underneath) declared that the joint venture was part of his organisation’s world-wide emphasis on the productive sector and especially in manufacturing.
"New Zealand has this reputation in North America and Europe for honesty of purpose blended with an inventive sense of industry. There is now this opportunity of presenting the products of this to the world at large."
The Washington news agency turned to MSC Newswire to develop the channel for New Zealand manufacturer news into the North American market. It was then that Mr Farndale talked to the National Press Club to assist in the venture.
MSC Newswire is the only such organisation in Australasia dealing exclusively in productive sector news. All the other agencies focus on the financial news and politics spectrum.
Mr Farndale observed that New Zealand’s economy rests on its ability to produce products that people need and which are three dimensional..
Since the 1987 crash in which New Zealand lost all its banks and insurance companies along with 150 years worth of accumulated capital, it had ceased to be regarded globally as a repository of financial expertise, an impression confirmed since 2007 when almost all its finance companies had gone to the wall.
“So our focus is on manufacturing, production engineering, and processing, spheres in which New Zealand enjoys a high and sustained reputation.”
The joint venture organised by MSC Newswire has run since the start of the last quarter of 2014. According to Mr Farndale data reveals that over half the audience for the New Zealand productive sector stories is now within North America.
“It is one of those examples of an outsider, in this case Washington’s EIN Presswire, seeing an opportunity that was hiding in plain sight of the locals,” commented Mr Farndale.
MSC Newswire is based in Hawkes Bay which Mr Farndale considers one of the hearts of the productive sector. The company was formed two years ago.
The National Press Club’s role is to use its members own resources to identify products and companies of interest. The club’s newsmaker category includes industrialists, technicians, and administrators in the productive sector.
The procedure is for the New Zealand productive sector stories to enter the project via MSC Newswire and for these stories then to be vectored onto EIN Presswire’s global network.
“It is an example of the kind of leverage that can be obtained through this joint approach. In this case it means that New Zealand’s productive sector news is seen by an audience hundreds of times greater than if the same stories had been restricted to just local consumption,” added Max Farndale
“It overcomes the problem of New Zealand producers marketing back to themselves and to the people who already know all about them, and what they are doing. It has opened up an entirely new world for the productive sector here.”