Lifetime Achievement Award Laureate Connie Lawn is Dean of White House Press Corps
Washington’s EIN Presswire & National Press Club joint venture with MSC Newswire publishes New Zealand Productive Sector News in North America.
Washington-based news agency EIN Presswire has embarked upon a joint venture with the National Press Club. The venture sends news about the New Zealand productive sector to North America and the rest of the world. The arrangement was put together by Max Farndale (pictured at side) publisher of MSC Newswire. It is the affiliate of the Washington news company.
The proprietor of EIN Presswire David Rothstein (pictured underneath) declared that the joint venture was part of his organisation’s world-wide emphasis on the productive sector and especially in manufacturing.
"New Zealand has this reputation in North America and Europe for honesty of purpose blended with an inventive sense of industry. There is now this opportunity of presenting the products of this to the world at large."
The Washington news agency turned to MSC Newswire to develop the channel for New Zealand manufacturer news into the North American market. It was then that Mr Farndale talked to the National Press Club to assist in the venture.
MSC Newswire is the only such organisation in Australasia dealing exclusively in productive sector news. All the other agencies focus on the financial news and politics spectrum.
Mr Farndale observed that New Zealand’s economy rests on its ability to produce products that people need and which are three dimensional..
Since the 1987 crash in which New Zealand lost all its banks and insurance companies along with 150 years worth of accumulated capital, it had ceased to be regarded globally as a repository of financial expertise, an impression confirmed since 2007 when almost all its finance companies had gone to the wall.
“So our focus is on manufacturing, production engineering, and processing, spheres in which New Zealand enjoys a high and sustained reputation.”
The joint venture organised by MSC Newswire has run since the start of the last quarter of 2014. According to Mr Farndale data reveals that over half the audience for the New Zealand productive sector stories is now within North America.
“It is one of those examples of an outsider, in this case Washington’s EIN Presswire, seeing an opportunity that was hiding in plain sight of the locals,” commented Mr Farndale.
MSC Newswire is based in Hawkes Bay which Mr Farndale considers one of the hearts of the productive sector. The company was formed two years ago.
The National Press Club’s role is to use its members own resources to identify products and companies of interest. The club’s newsmaker category includes industrialists, technicians, and administrators in the productive sector.
The procedure is for the New Zealand productive sector stories to enter the project via MSC Newswire and for these stories then to be vectored onto EIN Presswire’s global network.
“It is an example of the kind of leverage that can be obtained through this joint approach. In this case it means that New Zealand’s productive sector news is seen by an audience hundreds of times greater than if the same stories had been restricted to just local consumption,” added Max Farndale
“It overcomes the problem of New Zealand producers marketing back to themselves and to the people who already know all about them, and what they are doing. It has opened up an entirely new world for the productive sector here.”
Foreign correspondent and National Press Club member Tony Haas recently assigned himself to Germany in order to research his German forebears and especially his grandfather Ludwig Haas, one of the very few who could have prevented the Second World War.
His grandfather was the Democratic Party leader during the era of the Weimar Republic. Ludwig Haas’ reputation had been established immediately after World War 1 when he had actively campaigned against accepting the terms of the Treaty of Versailles. He argued that the punitive reparations would inevitably detonate further conflict, which they did.
Ludwig Haas died in 1930. Before he died he urged his son, Tony Haas’ father, to put as much distance as he could between himself and Germany.
This Karl Haas quickly did. He settled in Pahiatua, New Zealand, and began a new life as a farmer.
In Germany Tony Haas met civic officials in Karlsruhe, part of his grandfather’s old electorate. They urged him to produce a book entitled Ludwig Haas: Active Citizen. So called because of Ludwig’s active civic conscience which might have averted World War 2.
In the meantime Tony Haas will include the episode in his own autobiography centred on his long-time reportorial beat. It will be entitled Being Palangi: My Pacific Journey.
In the photograph, and back on his home turf, Press Gallery member Tony Haas (centre) is pictured in Parliament with former New Zealand Herald proprietor Michael Horton and Judith Tizard MP at the opening ceremony under National Press Club auspices of the Triangle Stratos television channel.
Robin Bromby’s career spans more than half a century. He began as a cadet on The Dominion, Wellington in 1962 and he remains today under full power as the influential commodities correspondent of The Australian. In New Zealand he was a key man in ushering in the Rupert Murdoch era and for a while helmed the tabloid Sunday Times. He was a reporter on the South China Morning Post, and the Melbourne Herald. He is a noted documentary author with his books published by Doubleday and Simon & Schuster. These include histories of New Zealand and Australia with several specialist books on rail transport. He is the author of Mining Investors Handbook, and of a standard work on World War 2 logistics.
Fiona Duncan was for many years in the advertising department of Wellington Newspapers Ltd and was responsible for numerous special projects, especially in establishing the company’s leadership in technology special features. On moving to Sydney she became involved in the digital sphere concentrating on internet targeted marketing.
INSIDE STORY with the president of the National Press Club