Saturday, 06 December 2014 13:32

Max Farndale publisher of MSC Newswire.Washington-based news agency EIN Presswire has embarked upon a joint venture with the National Press Club. The venture sends news about the New Zealand productive sector to North America and the rest of the world. The arrangement was put together by Max Farndale (pictured at side) publisher of MSC Newswire. It is the affiliate of the Washington news company.

The proprietor of EIN Presswire David Rothstein (pictured underneath) declared that the joint venture was part of his organisation’s world-wide emphasis on the productive sector and especially in manufacturing.

"New Zealand has this reputation in North America and Europe for honesty of purpose blended with an inventive sense of industry. There is now this opportunity of presenting the products of this to the world at large."

 

The Washington news agency turned to MSC Newswire to develop the channel for New Zealand manufacturer news into the North American market. It was then that Mr Farndale talked to the National Press Club to assist in the venture.

MSC Newswire is the only such organisation in Australasia dealing exclusively in productive sector news. All the other agencies focus on the financial news and politics spectrum.

Mr Farndale observed that New Zealand’s economy rests on its ability to produce products that people need and which are three dimensional..

Since the 1987 crash in which New Zealand lost all its banks and insurance companies along with 150 years worth of accumulated capital, it had ceased to be regarded globally as a repository of financial expertise, an impression confirmed since 2007 when almost all its finance companies had gone to the wall.

“So our focus is on manufacturing, production engineering, and processing, spheres in which New Zealand enjoys a high and sustained reputation.”

The joint venture organised by MSC Newswire has run since the start of the last quarter of 2014. According to Mr Farndale data reveals that over half the audience for the New Zealand productive sector stories is now within North America.

“It is one of those examples of an outsider, in this case Washington’s EIN Presswire, seeing an opportunity that was hiding in plain sight of the locals,” commented Mr Farndale.

MSC Newswire is based in Hawkes Bay which Mr Farndale considers one of the hearts of the productive sector. The company was formed two years ago.

The National Press Club’s role is to use its members own resources to identify products and companies of interest. The club’s newsmaker category includes industrialists, technicians, and administrators in the productive sector.

The procedure is for the New Zealand productive sector stories to enter the project via MSC Newswire and for these stories then to be vectored onto EIN Presswire’s global network.

“It is an example of the kind of leverage that can be obtained through this joint approach. In this case it means that New Zealand’s productive sector news is seen by an audience hundreds of times greater than if the same stories had been restricted to just local consumption,” added Max Farndale

“It overcomes the problem of New Zealand producers marketing back to themselves and to the people who already know all about them, and what they are doing. It has opened up an entirely new world for the productive sector here.”

The proprietor of EIN Presswire David Rothstein (pictured underneath) declared that the joint venture was part of his organisation’s world-wide emphasis on the productive sector and especially in manufacturing.