Monday, 10 December 2018 15:06

MSC Newswire Founder Max Farndale Reached Million-Plus Audience

MSC Newswire Founder Max Farndale Reached Million-Plus Audience

Max Farndale founder of MSC Newswire, the National Press Club’s associate site, has died suddenly at his home in Napier.

The National Press Club’s association with the site began four years ago and it reached a peak of activity this year when monthly visits reached 1.2 million.

Mr Farndale configured the site around an international audience, reasoning that New Zealand media had become over-localised.

Burly and affable and well known in Auckland athletic circles, notably in cycling and running, Mr Farndale had worked in production engineering and travel before arriving in the publishing sector.

MSC Newswire became renowned for its predictions including the ascendancy of Donald Trump, and the fall of the National Party in the New Zealand general election.